Websites are today’s business cards. You want your potential clients to have a positive impression of you and your business, feel seen and understood, and be compelled to contact you. Following are some important considerations.
Is your website easy to use?
Make sure your potential clients know what to do and how to navigate your website. Have a clear navigation menu, your contact information on every page, content that addresses your ideal client’s pain points, and the information they need to decide if you’re the therapist for them.
How do your potential clients feel when visiting your website?
Although many therapists feel like “branding” is a dirty word, branding simply means creating a story with your website to connect with your ideal clients. Your logo, colors, and layout will evoke a feeling for your visitors, and you want that feeling to align with the story and pain points of your ideal client.
Do you have a current photo of yourself on your website?
Potential clients want to feel connected to you. They want to see a real person with a warm smile and an inviting vibe. If your headshot is outdated or doesn’t present your practice like the pro that you are, it’s time for an update.
Does your content address the pain points of your ideal clients?
Think about your idea client. What is he feeling, then what does he want? That’s what your content should address. “You feel so alone in my marriage,” and then, “You can reconnect.” Make it powerful. Speak to the pain, then speak to the hope.
Is your website visually pleasing?
Many therapist websites I see are long, overflowing, and crowded. You want a consistent brand (there’s that word again), meaning that you want a theme throughout the site that visually ties the whole thing together. Use consistent colors, fonts, and design aesthetics. Most importantly, do not crowd too much on the page. Keep it simple.
So tell me, what do you see on therapist websites that you really like or dislike? Let us know in the comments!