Make Your First Impression Count

 

Count to 8. That’s about how long you have to make a good first impression on your potential clients with your website. Make it count by creating a website that will connect with your potential clients immediately.

Your website is your digital business card. You want your potential clients to have a positive impression of you and your business, feel seen and understood, and be compelled to contact you. Following are some important considerations.

 

Is your website easy to use?

Make sure your potential clients know what to do and how to navigate your website. Have a clear navigation menu, your contact information on every page, content that addresses your ideal client’s pain points, clear calls to action, and the information they need to decide if you’re the therapist for them.

 

How do your potential clients feel when visiting your website?

 

Although many therapists feel like “branding” is a dirty word, branding simply means creating a story with your website to connect with your ideal clients. Your logo, colors, and layout will evoke a feeling for your visitors, and you want that feeling to align with the story and pain points of your ideal client.

 

Do you have a current photo of yourself on your website?

 

Potential clients want to feel connected to you. They want to see a real person with a warm smile and an inviting vibe. If your headshot is outdated or doesn’t present your practice like the pro that you are, it’s time to update your headshot.

 

Does your content address the pain points of your ideal clients?

 

Think about your ideal client. What is your ideal client feeling and wanting? That’s what your content should address. “You feel alone in your marriage,” and then, “You can reconnect.” Make it powerful. Speak to the pain, then speak to the hope.

 

Is your website visually pleasing?

 

Many therapist websites that I see are either long, overflowing, and crowded or sparse with too little information. You want a consistent brand (there’s that word again), meaning that you want a unifying theme throughout the site that visually ties the whole thing together. Think of your site as a story where all elements (pages, buttons, links, images, etc) should flow together. Use consistent colors, fonts, and design aesthetics. Most importantly, find the balance between not crowding the page and providing enough substance to appeal to your ideal client. 

 

What do you see on therapist websites that you like or dislike?