Steps on what to do with your new website.
1) Spread the Word
After your website goes live, the most important thing to do initially is drive traffic to your new website. Driving traffic to your site will help Google index your site faster and start improving your SEO rankings immediately. Here are some ways to consider spreading the word:
- Email Newsletter – If you have a newsletter or email list, let your subscribers know that your new site has launched. More importantly, tell your subscribers how your new site can help their business or add value to them (adding a freebie of some sort can help). Mailchimp is what I use and recommend.
- Social Media – Use your network of Facebook friends, family or coworkers to get the word out. You’ll be surprised how far one post can go when it’s shared and liked. Also, if you’re active on Linkedin, Instagram or other socials, share away!
- Word of Mouth – Word of mouth is still the most powerful referral. If you’re as excited as I am when your site launches, tell those around you! Get their opinion and see what they think about your new online presence. That’s valuable feedback that may come in handy when considering changes and additions to your site moving forward.
2) Ask for Reviews
Online reviews are a great way to build your reputation, gain trust, and get clients. I recommend the following:
- NOTE FOR THERAPISTS: For ethical reasons, therapists should NOT ask for reviews or testimonials from clients. However, many therapists do find it helpful to get testimonials from referral sources, workshop/presentation participants, and/or colleagues. If you are a therapist, consider the following options from these alternative sources instead of clients.
- Google Review – You can either have your clients Google your business, then leave a review OR you can use this site to generate a direct link.
- Testimonials for Website – Having a testimonials page on your website is a great way to build trust with visitors. Potential clients will often look for reviews both on and off your site before contacting you. First, gather testimonials by email, Google Reviews (see above) or FaceBook. I then recommend sprinkling the testimonials throughout your website pages in addition to having a dedicated testimonials page.
3) Keep Things Fresh & Updated
Keeping your site fresh encourages visitors to return. After your website has been live for awhile, here are some suggestions to keep it fresh:
- Change Images – I recommend updating images 1-3 times per year. Potential clients appreciate that you take the time to update your site and add value for them.
- Colors/Layout – After a year or so, I recommend spicing up your site. Making some visual changes such as colors, new images, or changing your navigation menu keep your site fresh. Updating your site is a great way to keep people coming back.
- Keep Things Updated – If any information on your website changes, be sure to update your site. Having outdated information on a website can turn away potential clients. Keep your website updated and streamlined to your business.
4) Build Site Content
A website is viewed by Google as being “alive” or “dead.” An “alive” site drives traffic, gets new users, is updated regularly, and gets new content. If your site is “dead” – i.e. not being managed, updated or taken care of – it can impact your SEO ranking dramatically. Here are some options on how to build your website content:
- Blog – Blogging may seem daunting, but websites with blogs generally drive 30-40% more traffic to their sites than their competitors. Google will often pick up blog posts before picking up major website pages. If you can contribute good, lasting content that is well thought-out and valuable to your clients, you will drive more traffic. If writing new blogs posts sounds overwhelming, it’s worth having someone else maintain a solid website blog for you to drive your traffic and grow your online presence.
- New Pages – It’s good practice to update not only your images and graphics but also your content. If you have added a . niche to your practice or added a new service, add it to your site. Google rewards sites that are added to and updated.
5) Protect Your Website
Over 50% of all web traffic is currently spammers, bots, malware and hackers. If you haven’t already joined with me in protecting your website, I highly recommend it. Sites are often hacked for no better reason than a hacker thousands of miles away just happens to find a way in or a web spider gets through a hosting company’s firewall. If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. My security plan lets you (and me) sleep better at night knowing that your site is protected in the following ways:
6) Online Marketing
If you’re ready to promote your practice through paid online marketing tools, consider using Google AdWords or Facebook Ads. Whether you want to DIY or hire a professional to do it for you, I can recommend some great referral options to kickstart your online marketing campaigns.
Word of caution: Please invest in either professional training (for those who want to DIY) or hire a professional (who will do it for you) before running online marketing campaigns to maximize your financial investment and minimize costly mistakes.
LASTLY, I’D LOVE A TESTIMONIAL!
If you had a great experience, I’d love to hear about it.
Not only does it make me feel good, but it goes a long way with my potential future clients.