How to Supercharge Your Website at This Stage of the Pandemic
Covid-19 has required many industries to change the way they work. As psychotherapists, we have needed to pivot our private practices to telehealth online therapy to help the world through this challenging time. At this later stage of the pandemic, some therapists are choosing to return to the office, some have decided to stick with telehealth online therapy indefinitely, and others have chosen a hybrid option.
Therapy websites continue to see significantly more traffic than before the pandemic. As a result of this sudden market change, there are many therapy websites and counseling websites that aren’t making the most of this increased traffic.
Are you ready to supercharge your therapist website during Covid? Here are 6 tips to help you convert your site visitors into paying clients.
1. Make Your Current Covid Policies Clear
There’s no denying that Covid-19 has made people more confused about what businesses are able to offer. Do you offer telehealth online therapy right now? Are you seeing clients in person? The best therapy websites communicate a therapist’s telehealth availability without needing to scroll. Whether you’ve decided to return to the office, plan to stay online forever, or offer both options, make it clear to your website visitors.
Add a bright, prominent top menu bar (often called a ‘secondary menu’) on your website that states whether you’re offering telehealth therapy services, in-person sessions, or both.
Your navigation menu should also have an easy ‘contact’ clickable link to make it as easy as possible for a potential client to contact you.
- Openings available for support during this challenging time. Due to COVID-19, all sessions will be held by phone or video until further notice.
- Due to COVID-19, all sessions will be held by video.
In accordance with local and federal guidelines, (Your Company Name) is returning to in-office visits. Contact us for more info.
- Currently accepting new clients for either in-office or video appointments.
Consider the following for your FAQ page:
- If you offer in person sessions, are masks or proof of vaccination required?
- Do you want to share your vaccination status?
- Do you offer online therapy that takes insurance?
2. Create an SEO-Friendly Online Therapy Website Page
By adding a specialty page that details your current Covid-19 safe practices on your website, visitors will have their questions answered about the measures you’re taking to keep your clients safe. For SEO, keep your page word count between 500-1000 words to make Google happy and improve your search rankings.
3. Make Your Therapy Websites Stand Out
As most therapists, coaches, and mental health professionals are now offering some degree of online therapy, you may be wondering how you can stand out in the crowd. Your website is the calling card of your business, and now is the time to invest in your private practice business by ensuring your therapy websites present you like the pro that you are.
- Add attractive, crisp new images that show how your ideal client wants to feel or reflects their current pain points
- Add new service pages such as therapy for loss, trauma, PTSD, and grief
- Expand your “About” page
- Consider professional web design for therapists to put your best foot forward
Bonus – all of the above will also help your organic SEO to help you rank higher and be found more easily!
4. Target Your Ideal Client’s Pain Points With Blogs
Blogs are a great long-form way to communicate and build trust with potential clients. If you target those blogs to address your ideal client’s pain points, you can build trust and rapport, illustrate your expertise, and increase traffic to your therapy websites.
Here are some potential blog titles to inspire you:
- 5 Ways (Your Treatment Specialty) Helps (Presenting Problem)
- What to Look for in a Therapist for (Presenting Problem)
- 3 Great Vlogs about (Presenting Problem)
- 5 Habits to Help You Achieve (Client Goal)
- The Latest Research on (Presenting Problem)
Ready to get blogging? Grab my free 20-page guide to help you blog like a pro.
If you’d like to take this important marketing task off your plate, I offer a handy blog-writing service.
5. State Clearly Where You Can Legally Practice
When potential clients visit therapy websites, they need certain basic questions answered in order to feel confident enough about you to get in touch. Studies have shown that potential clients visit a therapist website multiple times before reaching out. No one wants to finally feel ready to reach out to a therapist only to find out that they cannot become a client due to their geographic location.
The question of whether therapists and mental health professionals can legally provide telehealth online therapy across state lines depends on state licensing laws (for both the state you are in and the state of your client) and what exceptions those states have made during the pandemic.
When considering practicing across state lines, you may want to consider:
Does your state have a temporary licensing waiver due to Covid-19? Some states have issued emergency orders temporarily changing licensing requirements for out-of-state providers. Some states require advance notification to the licensing board whereas others issue waivers for a specific time duration. Regardless, it is recommended to contact your state licensing board directly to get clear on the rules in order to comply with state waiver requirements (for both the state you are in and the state of your client).
Once you are clear on the legal requirements, state clearly on your therapy websites where you are practicing. For example, “Accepting clients throughout CA.”
6. Get Your SEO Game On Point
Optimizing your therapist website for SEO is critical to being found online. If your SEO is lacking, then your competitor therapy websites will rank above you and people simply won’t see you.
For WordPress sites, I recommend using a plugin to streamline your SEO efforts:
- Yoast SEO
- All in One SEO
Since successful SEO can be a complicated and time-consuming process, many therapists and coaches choose to hire it out. I offer SEO services and can take care of all of it for you, leaving you free to concentrate on serving your clients.
Let Growing Therapists Help Your Therapy Practice
At Growing Therapists, my passion is helping other therapists, coaches, and mental health professionals grow their online presence with confidence. As a therapist and marketing specialist, I combine my understanding of the challenges involved in building a successful private practice with my experience in branding, website design, SEO services, and social media marketing.
You can find out more about me and the services I offer by visiting growingtherapists.com.
Be sure to sign up for my weekly #TuesdayTips to get your weekly goodie bag of tips, blog articles, and our secret sauce to help you present your practice like the pro that you are!