Here’s an overview of the web design process ahead.
WHAT I NEED TO GET STARTED
An administrator login to your current WP site (if this is a redesign of a WordPress site).
Your hosting account login and/or Cpanel username and password.
Images you want to use on your website (high-res JPEG). See below for details on what photos are needed and where to find them.
High-resolution JPEG or PNG. Please let me know if you need a logo.
The text for your pages, license type (MFT, LCSW, etc) and license number, office address(es), phone number, and email address.
Please upload these items to your secure Google Drive folder which will be emailed to you.
WRITING YOUR WEBSITE CONTENT
As part of your Getting Started package, you will receive a content creation template specific to the design template you chose for your website. This template was designed to streamline your writing process. Please complete that template and upload it to your secure Google Drive folder.
Your website design + content form a story that guides your potential client through its pages so that the reader feels held, connected, and understood. You want your ideal client to say “Yes! S/he gets me and can help me” which leads to your phone ringing. Effective website copy establishes you as an expert and is a critical part of helping your ideal clients find you. Writing your website content can be intimidating, but it can also be a fun opportunity to describe how you feel and how you work with words. My most important tip when writing your website content is to write to your ideal client, not about yourself.
While there is no optimal amount of text per page, I recommend 600-1200 words per page. You want to write enough content to rank well but not so much that readers get overwhelmed and leave your site. While it’s tempting to share an abundance of therapeutic knowledge in order to educate and connect with potential clients/referral sources, keep in mind that the primary goal of a website is to get a potential client to contact you. That first phone call will then be the most important step to assess for client fit/motivation and to schedule an initial appointment. Another important factor in ranking well is providing new content, so it works well to put longer content in your blog posts.
Two important writing tips to remember:
- Write to your ideal client, not about yourself.
- Leave out the psychobabble. Use the language of your ideal client.
If you need help defining your niche, ideal client, or writing your content, please feel free to contact me about my niche and content development services.
Images are a critical component to an effective and compelling website. Your website should contain a combination of photos that show how your ideal client feels right now and how your ideal client wants to feel.
WHAT PHOTOS ARE NEEDED
If I will be sourcing your website photos for you, please upload the following photos to your secure Google Drive folder:
- 2 current professional photos/headshots (ideally wearing your brand/logo colors)
- 1-2 office photos (turn lamps on, try different angles)
If you will be sourcing the photos for your website, please upload the photos above in addition to the images for your website. Please review the design template you have chosen to better understand the amount and orientation of the photos that will be needed for your website.
WHERE TO FIND PHOTOS
If you will be sourcing the photos for your website, I recommend the following stock libraries:
When you find a photo that you want to use, download the largest available file.
Important: When you download a photo, take a screenshot of your photo download that shows the photo is licensed for free commercial use (which is usually located right on the download page). Keep these screenshots in your records which proves your permission/license to use the photograph as I am not required to keep a copy. Using unlicensed photos can result in hefty fines, so protect yourself by keeping a screenshot of any photo used on your website in perpetuity in case there is ever a question of whether you had permission to use the photo.
THE DESIGN PROCESS
To better help you understand what to expect during the design stages of your website, I’ve outlined my process in 4 easy steps:
1) LAYOUT AND DESIGN
After I receive all items listed above under “What I Need To Get Started,” I will begin customizing your chosen template. First I will design the sitemap (page/menu hierarchy) and Home page for your review.
Once you approve the completed site, I’ll make sure your site looks great and functions nicely across devices and browsers.
Once you approve the site layout and Home page design, I’ll move forward with designing all site pages and implementing all functionality and plugins.
4) WRAPPING UP AND GOING LIVE!
Your site will be transferred to your hosting provider. Amidst applause and cheering, your new website will then launch! You will learn how to maintain your own site, or you will have the option to enroll in my Website Care and Security Plan which I highly recommend for those who do not wish to maintain their own site. You will also receive a link to my Moving Forward page where you’ll receive tips on what to do with your new website.
Please contact me with any questions and, if you haven’t had a chance, please fill out the following form: