Do You Need a Logo for Your Therapy, Counseling, or Coaching Website?


The short answer is yes. Yes, you do. Your private practice is a small business, and all businesses need a brand. A brand is not a dirty word for mental health professionals. Your brand is the way your private practice is perceived by your clients; a brand is a feeling. A logo is an integral part of a brand.

Some mental health professionals may resort to creating their own logo since a professionally designed logo can seem expensive. Others might not be familiar with Adobe Photoshop or Illustrator so go on Canva to DIY it, or tap Fiverr to get something done cheaply.


You Get What You Pay For


Please do your private practice a favor by investing in your branding. If you have no design background, consider hiring a professional logo designer. You have only a few milliseconds to create a good first impression when a potential client visits your website, so make it count by presenting a cohesive and professional online presence that best represents the pro that you are.


Logo Design Checklist for Therapists, Counselors, and Coaches


Here’s a checklist to help you know what to ask for when working with a graphic designer:


1) Sign a contract or written agreement.

Sign a contract for the logo design project. Why? Because a contract holds both parties to certain standards ensuring all are protected.


2) Be clear on the number of logo revisions included in the design project.

Ask your logo designer how many rounds of revisions are included in your design agreement.

A logo designer will create a certain number of initial logo concepts (defined in your contract). You will then pick your favorite logo concept. You may like the logo as-is with no additional edit requests, or you may want some edits to the logo concept such as a different color or font. The contract you signed should detail how to submit your edit requests. For example, you might send an email to your designer with your edit requests. That email counts as your first round of revisions. Any edits outside these included revisions will incur an additional fee. A set number of revisions protects a logo designer from indecisive clients.


3) Understand what logo file types are included.

Be sure that your logo contract specifies that you will receive a .PNG file (transparent background), .JPG file (white background), and a vector file (.PDF, .EPS, or .AI).

A transparent .PNG version will be needed by your web designer so that your logo can be place on any color background. You will want the .JPG version for social media use. The vector format will be used for printing. A vector file can be resized and enlarged without losing quality and will not become pixelated/blurry.

4) Ask to see the logo designer’s portfolio.

Every logo designer has their own style. You’ll want to choose a logo designer for your therapy, counseling, or coaching practice whose style reflects your vision.

Get a Logo Designed by a Therapist for Therapists


Growing Therapists will define your mission, practice vision, ideal client, brand personality and core values to design a logo that best represents the pro that you are.

Contact me today to get started.